What is SEO and how can it boost your website?
What is SEO? Why is it good for my website? Will it really help my business? These are all questions you are likely asking, so let’s break it down for you.
What is SEO?
Search Engine Optimisation, commonly referred to as SEO, is one of the best practices in digital marketing. Its main goal is to attract potential customers or clients to your website. Simply put, SEO is the process of improving the quality and quantity of traffic to a website or a web page with help from search engines.
What is Search Engine Optimisation and how does it work?
Basically, SEO is about improving your website to increase its visibility on search engines such as Google, Firefox, and Bing. So whenever a person or company is searching for the products you sell or services you provide, your business will come up.
SEO is about fulfilling the search needs of a user by creating relevant, high-quality content and providing the best possible user experience.
Overall, optimisation is about making it easier for a search engine to ‘crawl’, or read, through the content of your website to understand what it’s about. Then, when someone types targeted keywords into Google, the goal is to get your website right in front of your customers.
How to use SEO to boost traffic to your website
Your content drives SEO by directly engaging with current and potential customers, which then drives the traffic to your website. Your content tells your audience who you are and what you offer
Ultimately, you should always build a website to benefit your users. Any optimisation needs to be created with the idea of making the user experience better. The important thing to remember is one of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Our number one job in SEO is to ensure that you’re offering relevant content.
Why? Because Google’s number one job is to show users relevant results. And if it’s not relevant, there’s no point in creating it!
SEO is the best way to understand what your customers want and need. By building your SEO presence, it builds trust and credibility. If your website is ranking well, searched will deem it to be credible and trustworthy, meaning they are more likely to visit and engage with your website. In turn, users tend to trust the search engine’s ranking and are more likely to click through websites that rank of the first page to see what you and your business are going to do for them.
What can SEO do for you and your business?
It goes without saying that SEO and user experience go hand in hand.
The building of trust organically is how SEO helps your business. User experience is how your audience interacts with your website. When your customers have a positive experience with your business, you get more web clicks, increase traffic and ultimately increase your SEO. As this happens organically over time, your rank on the search engine results page will get closer and closer to those top spots.
What happens if you don’t use quality content?
If you don’t use SEO, you’ll notice a drop in your rankings in search results. Over time, this will lead to less organic traffic to your site and lessen your online visibility. So if you have competitors already on the SEO bandwagon and you are not, chances are you could be missing potential customers and your competition will grab them first!
Overall, Search Engine Optimisation is an important and fundamental way to grow your online business presence. It’s a way of helping your business get discovered by potential customers, establish credibility and provide the best possible user experience. This all leads to potential business growth and on a higher level, success within the digital world, which is no doubt one of your business goals!
Want to know more about our Digital Marketing Services and how important it is to your Melbourne business?