Our digital marketing strategies for your business can incorporate video marketing – it is quite simply one of the most powerful digital marketing tools available, especially on social media platforms.
Not only is it an extremely persuasive way to reach your target demographic, but search engines LOVE it. People love visual advertising and things that can capture their attention. With Video Marketing, you’ll be captivating your target audience more than simply sticking with writing or photos.
Here are some key factors as to how and why Video Marketing works so well.
Video Builds Trust & Credibility
Seeing is believing! Seeing generates trust, as people love visual stimulus of things they need or want, rather than simply words. How many times have you skipped over that online product listing that had no photos available? It’s simply a matter of the principle of visualization builds trust.
Video marketing enables you to tune into your target audience and reinforce the message you are trying to convey about your business. Seeing you communicate via video allows your audience to develop a relationship with you – sharing emotions, ideas, connection.
Video Is Persuasive
The human brain is a powerful thing – it requires emotional input in order to make effective decisions. And there is no technology better at conveying emotion than video. That’s why video marketing is more persuasive that any other type of marketing content.
Catering to the brain’s key receiving systems – visual, auditory and kinesthetic – video marketing lets your audience pick up on cues like body language, facial expressions, imagery and music. This provokes an emotional bond that will have an impact on a person’s choices and actions.
Studies have shown that over 80% of people say they are more likely to buy a product after watching a video about it!
Search Engines Love Video Marketing Content
Video marketing truly is the royal flush in the hand of the search engine optimizer. Search engines are constantly looking for signs that your web content is engaging to determine if it is worth a high ranking.
Research says that the presence of video content on a web page makes the page over 53 times more likely to appear on Page One of Google – which is where you want to be! While these statistics are flutuating, the key concept will always remain the same; having video content increases the searchability of your content.
- Doubled Time-On-Page
- 3x More Natural Inbound Links
- 200-300% More Unique Monthly Site Visits
- 41% Higher Click-Through Rates From Search
Increase Your Searchable Footprint
YouTube is the world’s second largest search engine, and the best thing about video content is that you can post it to this social media platform. Videos can drastically increase your site’s visibility within major search engines such as Google, Bing and Yahoo.
There are a few things to consider when hosting your video. Your video can reside on YouTube or on your website. If you choose to host your video on YouTube, you can increase your brand’s visibility fairly quickly. However, the traffic will go to YouTube. If your video is being hosted on your website, the traffic will go to your site. This can take longer to build up rankings and traffic. This decision will be dependent on your marketing objectives.
When you work with Web Marketing Angels, our marketing team will help you determine which strategy is the best fit for your specific video project.
Video Vastly Improves Email Marketing Campaigns
One of the most effective marketing tactics available is email marketing. Marketers consistently rank email as providing a higher return on investment than any other marketing strategy. This is followed closely by SEO.
But what if you could double or triple the effectiveness of your email marketing efforts?
That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible.