Different Types of Social Media Advertising
Advertising for your business is crucial. Today if done right, various types of social media advertising can reach massive, targeted audiences with incredible results.
You want to sell your goods and services, but with so much competition, it can be a real challenge. However, if you utilise different types of social media advertising, you’ll likely reach your target audience and drive your sales up.
Advertising on social media is valuable due to its ability to reach highly targeted audiences, connect with potential customers, build brand awareness, ultimately increasing sales. This type of advertising is cost-effective compared to conventional methods.
Meta
Facebook is still the most popular social media platform, with over 16 million active users in Australia. Here, the largest user base is aged between 25-34 years so if your goods and services are targeted at this age group, Facebook is right for your advertising needs. Instagram’s largest user base in Australia is roughly the same, with women making up the majority.
Types of ads on Facebook include image, video, carousel, collection, dynamic, slideshow, and instant experience. Some are based on customers’ previous behaviour, while others are striking ways to showcase your products or services in visually appealing ways. Instagram ads are similar except for story, explore and shopping ads.
Snapchat
Snapchat is used by 8.27 million Australians with an even male and female split. The majority of users are aged between 18-24, the next largest audience is 25-34 years old. Snapchat ads engage with users in unique ways, with snap, story and collection ads, plus AR lenses and filters.
Pinterest is the only platform for which most active users are woman aged 25- 54 years, those the male audience is growing. A large percentage of users have made a purchase based on something they saw on the platform. Some of the advertising is similar to those of other platforms, but they also have idea ads, premier spotlights, quiz ads and showcase ads.
Drawing customers to your business, and keeping them, can be easy if you have the right strategy. Web Marketing Angels have worked with over 1000 businesses across Victoria and Australia. Our highly trained team is equipped with various skills, coming together to form a multi-faceted group. Allow us to use our expertise and knowledge to create the perfect marketing strategy that will take your business to the next level. Contact Web Marketing Angels and see how we can help you.