Types Of Paid Search Engine Advs

When you have your own business, you need to advertise to boost your sales. Let’s look at the different types of paid search engine adverts.

Search engine marketing (SEM) is one of the most widely utilised digital marketing tools for drawing customers to your goods and services. Ads are basically placed in front of potential customers. Let’s dive into the types of paid search engine adverts.

Types of Paid Search Engine Advs

Google Ads

It goes without saying that Google is the most widely used search engine globally. With Google Ads, businesses are allowed to display their ads on the search engine results pages (SERPs), along with its extensive network of partner sites. Your company can reach a large and diverse audience. The ads will drive traffic to your website, potentially increasing sales of your goods or services.

Types Of Paid Search Engine Advs

Bing Ads (Microsoft Advertising)

Now known as Microsoft Advertising, your ads will appear on Bing, the Microsoft-powered search engine. It enables businesses to place ads on Bing’s SERPs and partner networks. Different demographics tend to use Bing, so you’ll be reaching a different audience. Microsoft Advertising has a feature that Google doesn’t – the ability for you to target customers based on the device type and OS they’re using. You’ll also be able to assign different campaigns for different time zones.

Types Of Paid Search Engine Advs

Yahoo Advertising

Yahoo has been around for a long time, and with that comes experience. Much of the internet has evolved into what it is today because Yahoo pioneered it. Mature users are loyal to Yahoo. Here, ads are effective because they’re highly relevant to what users are already searching for. These users have high intent and are more likely to click paid ads – they’ll have a higher chance of converting into a paying customers.

Let Web Marketing Angels Help Your Business

The team at Web Marketing Angels is highly skilled and experienced. Having worked with upwards of 1000 businesses across Melbourne and Australia, we know how to make your business visible to your most desired audience. Through SEM, clever website design, social media, event promotion, targeted advertising, and content creation, we’ll draw customers to your products and services. Let us help your business reach its full potential. Contact Web Marketing Angels today.