Top 50 changes to digital marketing in 2025 from 2024
If you haven’t heard of AI, it’s time to jump onboard, as digital marketing in 2025 from 2024 is fast becoming a world unto itself.
There’s no denying the world of digital marketing in 2025 from 2024 is ever-evolving and how brands connect with their audiences will no doubt follow the change in trends.
From the use of AI (also known as Artificial Intelligence), changes in user experience and behaviour, as well as the importance of data and privacy, digital marketing in 2025 from 2024 is seeing a long list of differences coming through. How will it affect you? Web Marketing Angels takes a more in-depth look at the changes.
Let’s chat AI and technology
While it’s not everyone’s favourite topic, AI has definitely found its feet in the digital marketing world. While in 2024 it was just starting to make itself known, now in 2025, we’re seeing a stronger presence across multiple facets. It’s being used to create more personalised experiences for customers, going as far as recommending products, assisting in content creation, jumping in on the ad campaign side of things, bringing in AI ‘agents’ to manage marketing workflow, chatbots and virtual assistants are becoming more popular
While many trends from 2024 have continued to gain momentum, their application and depth have transformed. In comparison to 2024, digital marketing in 2025 is more intelligent, personalised and privacy-focused. While AI is taking on a bigger role, human creativity and trust-building are still vitally important. Those brands that prioritise relevance, transparency and genuine customer engagement are still able to hold their own in this rapidly evolving digital landscape.
The way content is working
User-generated content is becoming a popular tool to help build community and authenticity with younger audiences. Short-form video is becoming a dominating factor through platforms such as TikTok and reels via engaging content. SEO is evolving to include more of a user experience, combining the technical side of SEO with more relevant and engaging content. It seems voices are wanting to be heard, with voice search optimisation hitting a new level with more queries.
The importance of data and privacy
With third-party cookies taking a back seat, first-party data (information collected directly from customers) is becoming more valuable. Marketers are putting user privacy first and working to build trust through transparent data practices.
The social media factor
Every time you jump on to social media, chances are you’re noticing more things being marketed. Social media platforms are becoming more integrated with shopping experiences, allowing users to purchase directly within the platform. Influencers also have a bigger role to play with marketing shifting towards longer-term partnerships with influencers who align with brand values and have a strong connection with their audience. Micro-influencers or those with a smaller audience, also have a chance to shine on smaller more engaging campaigns.
Omnichannel marketing
If you’re looking for a comprehensive approach to bring everything together under one experience, there’s also omnichannel marketing. While it sounds like something from another world, it assists brands to create consistency across multiple channels and engage with their customers at every point.
It’s shaping up to be an exciting and transformative time in digital marketing. New technologies and platforms are reshaping how brands connect with audiences, so it’s important to stay adaptable and go along with the flow. If you want to know more about digital marketing and changing trends, get in touch with us here at Web Marketing Angels.