The need for Australians to register when they visit businesses has prompted businesses to encourage customers to use a QR Code to Sign In.
Using a QR code to sign in makes it a lot easier for customers to register their details, rather than writing them down in a logbook upon entry. It saves time and effort, which means people are more likely to browse stores. There are, however, plenty of other benefits to using this handy tool.
Introducing QR Codes to sign in visitors to your business is a great marketing tool, as it brings together your digital marketing with physical advertising strategies. For this reason, a QR Code is fantastic for call-to-action campaigns – they can be linked to promotions, vouchers, instructional videos or other types of media.
You can also link the code to a contact form, facilitating lead generation, and so the customer can email or phone quickly and easily. If you’re launching a new product or deal, the sign-in QR Code can be linked to this as well.
While you are expanding your potential customer base, it is important to be able to measure the effectiveness and costs related to your strategies. It has traditionally been cumbersome to track and measure the results of print and physical promotional campaigns, but by adding a QR Code you can reduce the manual tracking load that was required in the past.
Take it a step further and harness the power of analytics by using a link-shortening service like goo.gl to generate your QR Codes. Check in with your digital marketing service provider to find out how you can create an effective solution that is tailored to your business’ needs.
Get an online boost
When you use QR Codes, you are directing people to your online space. We know this is digital marketing gold, as increased traffic increases organic ranking. Using clever methods such as increasing traffic to searchable items online means you can boost your SEO, and you can take it to new heights by encouraging visitors to share your website, blogs, or other online content.
Perfect networking tool
Get people working for you via their social networks. QR Codes can direct people to your Facebook page or Insta profile, encouraging Likes and online engagement. This gives you a change to connect with people far outside your usual scope and take advantage of the power of digital word of mouth.
Engaging the help of experts to integrate QR Codes into your existing strategy is a smart move that could help broaden your customer base, while having a strong handle on the effectiveness of time and money spent.