Small Business Marketing Strategies Officer
When it comes to highlighting your presence, in today’s world it’s all about being online and that’s where small business marketing strategies are of the utmost importance.
But where do you start and what are the best small business marketing strategies to help ensure you are reaching your target audience?
Effective strategies to implement
From things like search engine optimisation to using traffic driven social media, here are some of the most effective small business marketing strategies that will help you reach your goals and get noticed in the process.
Email Marketing
Email marketing is one of the most effective ways to grow your brand loyalty and keep people coming back to your website. Email marketing will help you reach a large audience with such simple technology that you can even use your phone to do it.
Organic Social Media
The use of organic social media. This is social media marketing which focuses on building community and creating shareable content. Essentially it is the non-advertisement side of social media channels.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is the other side of organic search engine optimisation (SEO) and is a digital marketing strategy used to improve a website’s visibility in organic search results on Google and other global search engines.
Paid Social Media
Using paid social ads is an excellent marketing strategy to drive targeted traffic to your website.
SEO and Content Marketing
The combination of SEO and content marketing is a powerful took for website owners looking to share and market their website. It’s a great way to attract more visitors to a site and improve chances of conversion.
Press Releases
Another effective marketing tool is the use of press releases. Share your news, promote your business, talk about products, awards or anything coming up. Be careful not to create too much hype or make false claims so you don’t damage your reputation.
Affiliate Marketing / Referral Program
Create an affiliate marketing or referral program to increase exposure of products and services. Make sure you carefully choose who you want to help promote your business and services.
Online reviews
Online reviews are so important! It’s a great way to receive feedback and to help new customers find you.
Influencer Marketing
Make the most of influencers. Influencer marketing involves working with people who have large followings on social channels to help promote your product. Influencers have a great chance of creating trust with potential clients if they like what they see.
Partnering
Partnering with other brands is also increasing in popularity. Brand partnerships can take many different forms, but the basic idea is that two or more brands come together to promote each other. You could have different options for running partnerships such as joint marketing campaigns, joining together for a sale, social media collaborations or cross promotion.
omnichannel marketing
Making the most of omnichannel marketing. I hear what you are saying, what is omnichannel marketing? Well, It’s a multi-channel approach to marketing which seeks to provide a seamless customer experience regardless of how or where they interact with your brand. It’s a way of creating a cohesive brand to keep customers coming back.
Guest Posts and Guest Blogging
Guest posts and guest blogging. Make the most of opportunities to promote your brand and attract a wider audience by writing for other websites and blogs.
If you need further clarification or help to work on your Small Business Marketing Strategies Officer, Web Marketing Angels is here for you.