What role does SEO Web Marketing play in the broad scope of digital marketing? Web Marketing Angels is here to give you the low-down!
Search Engine Optimisation is a huge part of the digital marketing landscape. If you have a website or are planning to create one for your business, SEO web marketing is a must.
It really is all about making Google happy, so happy that your website’s ranking improves over time. With the largest market share of all search engines (over 93% in Australia in 2022), catering to Google criteria should be top of any SEO web marketing plan.
SEO is all about boosting exposure to your business’ audience and potential customer base. You could have the best-looking website in the world and pour a load of time and money into creating something that looks amazing. If your SEO game is weak, however, it could be a huge waste of resources. Sitting on page 10 or 20 of the search engine results pages (SERPs) means that people are much less likely to even see your website at all.
It’s a complex beast, though, this SEO stuff! It’s not just about keywords and links. It is actually a rich, detailed, and systematic process – a mix of on-page and off-page strategies – and it is often best left to those more experienced if you want to get it right the first time.
But if I pay for ads, do I need an SEO web marketing strategy?
You most certainly do! The truth is that while ads work for some, they are not everything! Many people don’t click on paid ads when they search Google. For some industries, the majority of users may ignore paid ads entirely, but instead, head straight to the first organic result. Of course, paid ads can be a brilliant marketing move, but only if layered over a powerful, SEO-driven website and digital marketing strategy. If paid ads work for your business, then they are still best combined with a strong SEO strategy that increases your organic ranking.
Content might still be king…
Good content is critical. After all, there is no point in having a load of visitors to your website if they leave uninformed. You want to make sure you have plenty of great, helpful content that adds value and helps them make a decision. If you fail to give them that, then you’ll drive them away and lose them as a prospect.
…but user experience is definitely the queen (aka the boss!)
So, let’s reframe it a little. Content is part of one big, important umbrella known as the “user experience”. You have built your website for everyone out in “Webland”!
You also want to make sure your website graces the screens of the right target audience. This means if you are a local business, or have a limited service area, you should focus your SEO around attracting visitors from these areas. It’s all common sense really. Catching potential customers in London is a nice idea, but not so practical if you provide an in-person service in Melbourne.
Other elements that affect the user experience include structure and technical SEO. This refers to things like mobile responsiveness, security, and site speed. If you fail to get these basics right, your website will likely fail to rank well.
Enlist the help of experts
At Web Marketing Angels, we don’t claim to be experts in your industry, and we don’t expect other businesses out there to be well-versed in all the aspects of SEO web marketing. That’s why we have spent many years honing our craft to deliver exceptional and highly effective SEO strategies for our amazing clients.
Don’t leave your website’s performance to chance. Contact the WMA team today to discuss your SEO strategy and get your digital marketing strategy working for you.