Pantone Color of the Year 2022 – Very Peri

The beginning of every new year marks an exciting time for designers and creatives, and the Pantone Color of the Year 2022 has certainly not disappointed.

“Very Peri” is an absolutely stunning colour that is already inspiring people all over the world. The Pantone Color of the Year for 2022 is described as a colour that “encourages personal inventiveness and creativity”.

A gorgeous and rich periwinkle blue with a violet red undertone, Very Peri is the hue our world needs right now. It is ideal for instilling a sense of calm in an environment and fostering creativity in those who find themselves drawn to or surrounded by it.

In the words of the Pantone colour crew itself:

“Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.” – Pantone

From a design and digital marketing perspective, we are expecting to see this new, unique colour by Pantone grace our screens across websites, social media platforms and graphic design elements such as logos and print media.

It is also anticipated the Very Peri will be embraced by a variety of industries, especially fashion and the re-emerging wedding industry.

At Web Marketing Angels, we love ourselves a beautiful colour that sits in the purple / violet / blue pocket of the spectrum. It really is our jam, and we can’t wait to incorporate it into new logo and website designs throughout 2022.

We’re also excited to see how this colour takes off, as it is promising to be one of the most brilliant colours Pantone has ever released.

Are you ready for a new website, logo, or social media marketing strategy for your business? Get in touch with the creative team at Web Marketing Angels to find out more.