List Of the Top Social Media Platforms Of 2025 and Who They Target
Advertising on social media platforms target an audience that is most beneficial to a business’ growth. It’s a highly effective way to increase brand awareness.
Social media isn’t a broadcast platform but a place where communities form and thrive, enabling businesses to build human connections with customers. Social media platform targets can be chosen by each business which is why this form of advertising is so successful.
Facebook boasts 3 billion active users, making it a top choice for marketers. Typical types of Facebook advertising are:
Image ads – single image to promote the product, service or brand
Video ads – video content captures attention, conveying a message
Carousel ads – businesses can showcase multiple images or videos within a single ad
Slideshow ads – combine images or videos to create a video like experience
Collection ads – allows users to browse and purchase products directly from their mobile devices
Stories ads – as shown within the Facebook stories feature
Messenger ads – marketing is done via messages as if it’s a conversation with a user
The platform is known for its precise targeting capabilities, providing a diverse range of ad formats that appeals to a chosen demographic. 25-34 years old is the largest demographic on Facebook, while 35+ year olds use it for family updates, local news, educational content and group activities.
Ads on Instagram differ slightly, appealing to the younger userbase.
Explore ads – targets users within the Explore section, reaching those who are interested in specific topics or categories
Shopping ads – targets users based on the interest in shopping, showcasing products with a call-to-action button like ‘shop now’
Reels ads – placed in the reels section based on their engagement with reel content and interests in specific creators or topics
Snapchat
The most active users on Snapchat are between 18-34 years old, and the ad types are unique for this group.
Story ads – appear within stories we can be used to drive traffic, engagement
Commercials – Snapchat allows for traditional commercials
AR ads – utilise snapchats augmented reality capabilities, like lenses
Tik Tok
The youngest userbase of all. The advertising is innovative.
TopView Ads – appear at the top of the user’s For You feed when they open the app, providing high visibility.
Brand Takeover Ads – Full-screen ads that appear when the app is opened, offering a high-impact first impression.
Branded Hashtag Challenges – These campaigns encourage users to create videos using a specific hashtag,
Branded Effects – Brands can create custom stickers, filters, and other effects that users can use when creating their own videos.
Web Marketing Angels has worked with over 1000 businesses across Melbourne and beyond. With diverse skills, the team forms a multi-faceted group capable of creating the perfect marketing strategy fit for your business. Talk to Web Marketing Angels to see how we can help your business thrive.