List of Google tools and what they are for

How much do you know about Google tools and what they are used for?

At Web Marketing Angels, we look at Google tools as a great idea for improving your online visibility, understanding customer behaviour, increasing productivity and making smarter business decisions.

Whether you’re working on a website, organising team activities or trying to make sense of what your customers want or need, take your pick of Google tools to help make it happen. Let’s check out some of the most popular ones and how they can help you!

Google Analytics

This is the perfect way to track and report website traffic, so you understand how visitors interact with your website. You can see which pages are most popular, where your users come from and what actions they take on your site.

Google Tags

You can add a Google tag to your website that allows you to use a variety of Google products and services. If you have more than one tag installed on your website, you can combine your Google tags to help you get better data and manage them in one place.

Google Drive

A cloud-based storage platform where you can securely store, organise and collaborate on files and folders from anywhere, on any device.

Google Ads

Creates and manages online ad campaigns across Google’s networks allowing you to reach specific audiences based on location, interests and behaviour.

Google Search Console

This focuses on how your site appears in Google Search. It shows how your website ranks for different keywords, highlights issues like broken links or mobile usability problems and alerts you if Google has trouble indexing your pages.

Google Business Profile

You can manage how your business appears on Maps and Search. It allows you to post updates, respond to reviews, display important information like opening hours and even engage with customers directly.

Google Calendar

Organise meetings, events and personal tasks. It integrates seamlessly with Gmail and Google Meet, so users can stay organised, send invites when needed and even automate reminders to keep you on top of everything.

Still feeling lost on the ins and outs of Google tools? Web Marketing Angels is here to help! Send us a message.