Latest Work – Grace and Louie Booksellers website Emerald
It wasn’t all in a day’s work, but the latest work Web Marketing Angels completed for the Grace and Louie Booksellers website is an achievement in itself.
When Grace and Louie Booksellers in Emerald first ventured online, they had a simple online shop and Web Marketing Angel’s latest work has transformed their online shop into a polished, fully functional website.
While an online shop gave them somewhat of a digital presence, it wasn’t enough to truly capture their business and who they are. Enter Web Marketing Angels with the latest work and you have a website that showcases the true essence of Grace and Louie Booksellers. Let’s talk a bit more about what our team did and the impact it has had on the business.
More than just a book shop
If you haven’t ventured into Grace and Louie Booksellers in Emerald (Victoria), the next best thing is to jump online. The new website we have created has taken on a look that goes beyond just selling books.
We worked closely with the business to dive deep and give their website a strong visual identity that aligns with the welcoming and boutique nature of their physical store. This includes thoughtful colour palettes, a clean layout and images that convey the charm of browsing in a local independent bookshop. By creating a website that feels inviting, they are giving customers an experience that’s just as close to stepping inside the store itself.
One of the most significant improvements has been the integration of clear navigation and structured content. Instead of a limited online shop page, the new website now features separate sections to shop for books and those in audio format, book clubs upcoming events, reviews and their latest news. Customers can browse with ease, discover new titles and quickly find what they are looking for. This not only streamlines the buying process but also encourages exploration, much like wandering through shelves in a physical store.
Building on top of strong foundations
At Web Marketing Angels, our focus was about creating a site that would support Grace and Louie Booksellers in growing their community. Featuring the many different aspects around books, such as clubs, events and reviews allows that personal connection with their customers. This turns the website into more than just a shop, it’s a communal place for all kinds of readers and books lovers in Emerald and beyond.
From a business perspective, the improvements are huge. The professional look of the website builds trust with new customers, while the streamlined online store increases conversion rates. The site is also mobile-friendly and SEO-optimised, making it easier for people to discover Grace and Louie Booksellers when searching for books online. This has helped attract not only loyal locals but also customers from outside the region who want to support independent booksellers. It’s a win all-round!
Looking to update or grow your online presence? Chat to us at Web Marketing Angels.