There is a lot going on at the moment. The business landscape is changing – and quickly! If you own your own business, it is time to figure out how to get your business online.
This goes for all types of businesses, whether you’ve had to shut your doors, or you run an essential service that is feeling the pressure. If you’re not sure how to get your business online, you need to check in with someone who does.
When you’re deciding how to get your business online, you need to make sure you have a proven strategy to follow. This is not the time for guesswork; or piecemealing a few other businesses’ ideas together in the hope that they stick.
The Web Marketing Angels team can help you switch your livelihood to an online framework, so you can continue to sustain and develop your business in the months ahead.
Sell Your Products Online
Does part, or all, of your business involve product sales? You might not be able to open your physical store, but that doesn’t mean people don’t want to buy! The reality is that while you might have been travelling well with your old business model, many of your competitors have already built E-Commerce websites and an online customer base, making the move to web-based sales.
Make the commitment to catch up and launch your own online store. Whether you plan to post the items yourself or find a supplier that can fulfill dropshipping orders for you, going totally digital could be the big shift your business has been needing.
What if you don’t need an extensive online store and only have a small range of products available? You can still leverage social media platforms for selling and build a following at the same time.
Switch to Home Delivery
Customers may not be able to visit a local store for a while, but that has led a huge demand for home delivered items. Many Australians want to support their local businesses, but it is up to individual traders to make their products as accessible as possible.
If your business supplies goods to the local community and surrounding areas, and you’re not quite ready to build a full online store, there are other ways to get your business online and booming. This could be the case for local grocers, stationery suppliers or restaurants and cafés
A well-designed website and strong social media presence may be all you need to make the move to home delivery rather than face-to-face sales. Continuing to engage with your customer base and online community could be the very thing that sustains you through these unprecedented times. Imagine actually creating a positive shift in the way your business is perceived and operates – a change that can continue after regular operations are restored!
Online Services
What if you don’t sell physical products such as food or household items? For those business owners who have relied on in-person services as their primary source of income – such as health practitioners, music teachers, tutors and consultants – this poses a whole new set of challenges.
They are not, however, unsurmountable challenges. In fact, you might be surprised at how much your business can grow with a shift to online conferencing platforms!
Web Marketing Angels has helped many service providers in this arena, and can also help you make the switch with these simple-to-use technologies.
It is also the perfect time to rethink how you can best deliver your knowledge and skills. Instead of focussing on one-on-one sessions, you could look at scaling your business to productised services, and spend this time creating a book or online course that can deliver your services to many people at once!
Gift Vouchers
If it is difficult to keep running your business at the same level as you did only weeks ago, don’t rule out the power of gift vouchers. There is movement within some local communities to purchase gift vouchers from affected businesses – vouchers that can be used once the dust has begun to settle.
Local restaurants, service providers and specialty stores could really do with a cashflow boost at the moment, and many people recognise that purchasing gift vouchers – perhaps even at a discounted rate – could really help to keep these vital businesses afloat.
If you think a gift voucher deal could help sustain your business until normal trading is restored, WMA can help you with setup and marketing strategies to encourage sales.
Gift Vouchers
If it is difficult to keep running your business at the same level as you did only weeks ago, don’t rule out the power of gift vouchers. There is movement within some local communities to purchase gift vouchers from affected businesses – vouchers that can be used once the dust has begun to settle.
Local restaurants, service providers and specialty stores could really do with a cashflow boost at the moment, and many people recognise that purchasing gift vouchers – perhaps even at a discounted rate – could really help to keep these vital businesses afloat.
If you think a gift voucher deal could help sustain your business until normal trading is restored, WMA can help you with setup and marketing strategies to encourage sales
Lay the Groundwork for Your Future Success
It has long been said that when things get tough in business, it is time to invest in growth and get ahead of the game.
Everything you are experiencing is also true for your competitors. Some businesses will tread water during this period, others may not be so lucky.
There will also be some who make the effort to reassess, redesign and invest time and energy to ensure future success.
Remember all of those wonderful things you wanted to do to take your business to the next level, but never got around to doing? Well, now you can!
At Web Marketing Angels, we recommend focussing your attention on the things you can do to not only save your business, but grow it beyond your wildest dreams.
Keep your online presence fresh with updated content and regular blog posts. Use social media to build a digital marketing strategy that will keep your customer base engaged and ready to spread the word. This is the perfect time to boost your organic ranking and online footprint.
If your business relies on future bookings, it’s not the time to retreat! You’ll want to be awash with bookings when your industry gets the green light to reopen.
Take it from the experts and start sowing seeds for your future. The Web Marketing Angels team is ready to assist business owners with digital marketing strategies that will not only see them through the months ahead, but also allow for fantastic growth when everyone resurfaces.
Get in touch with us today and find out how to get your business online with our different packages and services.