The Home Design and Living website design was created by Web Marketing Angels as part of the suite of websites for United Media Group (UMG).
Publisher for some of the most iconic magazines in Australia, United Media Group produces the bi-annual Home Design and Living magazine to showcase upcoming trends and the best in the industry.
But it’s not just one magazine for the entirety of Australia – Home Design & Living magazine publishes magazines specifically for a number of cities/states, including Melbourne, Sydney, Queensland, and Western Australia.
The branding for this website design is consistent across all magazines, and the whole family of websites is integrated. There are individual pages for each of the localised magazines, so that visitors to the website can find suppliers, trades, and industry information related to house design. Some of these links include building products, interior designers, expos and events, builders, home finance experts, and links to UMG’s other magazines such as Kitchen & Bathroom Design, and Pool & Outdoor Living.
Another handy tool we used to boost SEO for the website was to create a subdomain for each of the location pages. The Melbourne page, for example, has the subdomain https://melbourne.homedesignandliving.com.au/. This page then has its own menu linking to the different categories on the page so that it is easier to access all the content.
While it’s not a commonly used technique, it is highly effective when done well, and for the Home Design and Living website it just made good sense for clarity and structure.
With this website design Australia, we also linked to UMG’s online store, where people can purchase any of their magazines, from the latest to several of the most recent publications.
Whether you have a variety of businesses operating under one umbrella, or a simple structure for your business, Web Marketing Angels can help create the best outcome to suit your needs. Contact us to find out more.
