Powerful branding is crucial to the success of a business. If yours needs an overhaul, this guide to rebranding will help.
Rebranding can feel overwhelming, but it’s really just a series of steps that, done well, result in a fresh image ready to engage customers and drive growth. Let Web Marketing Angels help when you’re ready to take your business to the next level.
Businesses rebrand for all sorts of reasons – a change of ownership, a new growth direction, or simply the need to look current and competitive. Whatever the reason, your new brand needs to be relevant, memorable, and consistent everywhere it appears. Here’s how to make the change smoothly.
Planning & Prep
A successful rebrand launch comes down to preparation. Build a timeline and budget, and track it in a shared spreadsheet so nothing gets missed as you move forward. Assign clear tasks to staff and stakeholders so everyone knows exactly what they’re responsible for.
Once things are moving, formally announce your intention to rebrand. Keep the message positive and exciting – and if you set a launch date, make sure you can hit it.
Online & Administrative Tasks
Work through your checklist in two buckets: online and administrative. Social media accounts, email signatures, your website and online directory listings all need updating to reflect the new brand – and don’t forget your Google Business Profile, which is often overlooked but critical for local search. Physical assets like business cards, letterheads, signage and internal templates need adjusting too. Check items off as you go so nothing gets missed or duplicated.
Don’t Skip the SEO Side
If your rebrand includes a new domain name or a restructured website, this is the step most businesses get wrong. Set up 301 redirects from every old URL to its new equivalent so you don’t lose the search rankings you’ve already earned, update your Google Search Console property, and make sure your NAP (Name, Address, Phone) details are consistent across every directory and citation online. Skipping this step is the fastest way to see a rebrand tank your organic traffic.
A rebrand is a significant decision, so it’s worth doing properly. Talk to the team at Web Marketing Angels to help make yours a success, from logo design to your website, SEO and print materials.