Different Types of SEO

Do you feel like SEO is some confusing thing everyone else is talking about and you’re over in the corner still trying to work out what SEO even stands for?

But you are constantly told how important SEO is. It can feel like a lot. But you know, we’ve got you! Here at Web Marketing Angels we can explain the types of SEO.

White Hat SEO (the good guys)

White Hat techniques are all about creating high-quality content that genuinely benefits users. They follow ethical practices to build trust and credibility with both search engines and users. We love wearing our white hats!

Some common White Hat techniques include:

● Keyword research: Use the terms your audience is searching for and that are directly related to the content.
● Quality content: Original articles, blog posts, and other resources that engage with visitors.
● User Experience (UX): The best user experience websites are easy to navigate, visually appealing, and responsive.

Black Hat SEO (breaking all the rules)

The opposite of the ethical White Hat SEO, it’s all about sneaky tactics to manipulate search engine rankings for immediate short-term gains. But these tactics can land you in hot water, so, the smart move is to always keep the White Hat on!

Some common Black Hat techniques include:

● Keyword stuffing: Overloading content with irrelevant keywords and current buzzwords or topics. Don’t do this.
● Duplicate content: A lazy copy and paste of content from other sites. Never do this.
● Cloaking: Giving search engines different content or a different URL than what website visitors will see. Don’t even think about doing this!

Internal SEO (your website’s backbone)

Ok, let’s set the hats aside and look inside – inside your website that is. Internal SEO is all about your website to improve overall search engine rankings. Internal SEO with enhance the user experience and boost your site’s visibility.

Key aspects of Internal SEO include:

● Site structure: It’s easier for search engines to index your pages if your website is well organised.
● Meta tags: Titles and descriptions tell search engines and visitors what your pages are about so take the time to nail them.
● Internal linking: Connecting pages within your site with links will help both visitors and search engines to navigate with ease.

External SEO (the power of connections)

From inside, to outside. External SEO is based on search engine ranking influences outside of your website. It’s a check of credibility and authority.

Key components of External SEO include:

● Backlinks: Linkbacks to your site from other reputable websites indicate authority and confidence.
● Social media engagement: Social media platforms are great for driving traffic and engagement to your site.
● Online reviews: Reviews are gold and can boost your online reputation.

Orthodox SEO

Traditional, widely accepted SEO practices that focus on improving a website’s visibility in search engine results pages (SERPs) through techniques that align with search engine guidelines.

Think of it as the “classical” approach to SEO. It emphasizes providing valuable content, optimizing technical elements, and building high-quality backlinks to improve organic search rankings.

SEO isn’t so scary

Understanding the types of SEO is the first step to making informed decisions that will boost your online presence. It may all seem daunting at first, but you know you don’t have to do it alone! After all, it’s our jam! Ultimately, the most effective SEO strategy often involves a combination of both orthodox and white hat approaches, tailored to the specific goals and needs of your website and business.