Your Business Social Media Essentials
As a business owner, you’ll want to establish an online presence that embodies your brand’s mission and offerings. Let’s talk about social media essentials.
Social media goes beyond just advertising, with metrics helping you gain valuable insights into your customer base. The right social media essentials can help further refine your marketing and business development strategies. It’s an affordable way to maintain an online presence.
Leveraging social media marketing can help grow your business in many ways. You can build your brand and engage with customers. Every business is different, so you must make sure you use the right social media tool for your needs. Learning how to use those tools effectively can give you a consistent online presence.
Facebook is the most popular social network, with 2.9 billion active users. Two thirds of Facebook users visit a local business page at least once a week. It’s no surprise 93 percent of marketers use Facebook and over half of them rank it as the most important social network for marketers.
Facebook helps magnify brand awareness, secures new customer, nurtures customer loyalty, increases website traffic and improves sales.
With about 1.4 billion active uses at the end of 2024, Instagram has huge potential for small business owners. 78% of marketers use Instagram, ranking it second in importance after Facebook.
With Instagram, the potential lies more in user behaviour then the number of users. Instagrammers enjoy connecting with brands. 90% of instagram users follow a brand on the platform and about 58% of users have made a purchase after seeing a product or service on Instagram.
Any business that doesn’t have the time or budget for an expensive marketing campaign can utilise Instagram – you only need a free account and smartphone to start.
Snapchat
Snapchat offers a unique way of interacting with consumers in more fun and personable ways. 62 percent of its 406 million users are between 18 and 34. If your brand is primarily targeting Gen Z and millennials, this is the platform for you.
After you sign up for an account, you can go to Snapchat Ads Manager and follow the steps to creating a business profile and advertising campaign.
Tik Tok
Tik Tok’s success is due to certain factors like the ease of creating, sharing and viewing video content, and celebrity endorsements. ‘How to’ videos and transitions resonate with the platform’s users, so utilise these. Be responsive and consider getting an influencer to share your message.
Get Help from Experts
Web Marketing Angels has helped over a thousand businesses across Victoria gain success from a customised digital marketing plan. With our diverse and skilled backgrounds, we’ll devise the best strategy for your business using clever website design, social media, SEM and content creation. Contact Web Marketing Angels and let us help your business thrive.