Different Types of Email Newsletters
Along with the numerous ways to grow a business, email newsletters are a powerful tool for reaching customers and boosting sales. The average ROI is 4200%.
Email newsletters will work if you have the right strategy. We’ll dive into the different types of email newsletters as well as the email marketing platforms that are specifically designed for businesses to use as marketing tools.
There is no strict definition for email campaigns but certain types have proven to get better results.
Selling Emails
An email designed to get a sale (conversion) or a product or service. There might be limited offers and the client will be motivated to click a link and purchase straight away. Sales emails include messages about sales, discounts, new products, individual product interest or referral programs.
Discount Emails
These inform customers about discounts and their expiry dates. A call to action is targeted as a straight-away purchase. Some newsletters offer a discount on specific items, not the entire assortment.
Sales Newsletters
These emails are about a price reduction on a range of products. Another method is a promo code in the body of the email, urging the user to hurry as there is a time limit.
Product Launch Newsletters
Some customers love being amongst the first to buy a new product. These newsletters are perfect for this group. There will be a CTA to order it.
Content Newsletters
These newsletters build a relationship with the customer. They tell about a product, educate the user and increase loyalty because they’re helpful for the customer. They prepare a user to purchase.
Helpful Emails
These include tips and secrets of using the product. Digests will include information and a link to the whole article. Customers can choose what they read.
Email Marketing Platforms
Mailchimp
Mailchimp is an all-in-one email marketing platform helping businesses manage and talk to their customers and clients. The platform will help you boost sales with beautifully designed emails, healthy contact management practices, automated workflows and powerful data analysis.
Brevo
Brevo is perfect for small to mid-size businesses, offering a cloud-based marketing communication software suite. It helps businesses with email marketing, transactional email, customer relationship management, landing pages, retargeting adds, Facebook ads, SMS marketing and more.
Web Marketing Angels Can Help You Grow Your Business Online
The expert team at Web Marketing Angels knows what it takes to make your business’ presence felt. With our skills and expertise, we’ll devise the best strategy to boost sales of your products and services. Chat with Web Marketing Angels today and see how we can help you.