Why regular website servicing and updates are essential
When it comes to regular website servicing, it’s importance cannot be overstated.
In today’s fast-paced digital world, your website is more than an online presence. Here at Web Marketing Angels we know that regular website servicing and updates are essential to maintain an effective and competitive online platform.
Regular website servicing is necessary to maintain a positive and seamless user experience, enhance search engine rankings, protect your website from unwanted cyber and security threats and to keep your business brand image strong and viable for visitors to your site. Let’s dive in and find out a bit more.
User experience
The most important aspect of your website is how it works for those who use it – your users! An outdated, slow and difficult-to-use website is only going to frustrate and turn people away, resulting in the loss of potential customers. A well-maintained and regularly serviced website that is easy to navigate and responsive will leave a positive impression on visitors, encouraging them to return and even recommend the site to others.
Freshen up your search engine rankings
We all know SEO (Search Engine Optimisation) is an important factor when it comes to driving traffic towards your website. It bodes well with search engines if your website is updated regularly, even better if it helps you rank higher too! Regular website maintenance ensures that your content is fresh, relevant and optimised for search engines. The higher you rank in searches, the easier it is for potential clients to find you, also increasing the chances of attracting new customers into the mix.
Stronger protection
Cyber threats and scams are constantly doing the rounds and you definitely don’t want your website to fall victim to a hacker. Enhance your security by updating your website on a regular basis to ensure all software and other factors such as sensitive customer data is protected.
Maintaining the professional brand
Your website is a big representation of your brand and a professional appearance is vital for making a positive impression on visitors. Regular maintenance is the best way to help you keep the design and content updated, ensuring that it reflects the latest trends. This not only has the potential to attract new visitors, but also helps in retaining your existing customer base by showing that your business is staying active and up-to-date.
If it’s time for your website to be serviced, but you don’t know where to start, chat to us here at Web Marketing Angels.