Different Types of Social Media Advertising
Social media advertising can be an effective way to reach your intended audience and increase brand recognition. Let’s explore the various types of social media adverts.
When you have a business, reaching your audience, increasing awareness of your brand and gaining customers and sales are your biggest aim. You can leverage different types of social media adverts to do all this and more.
Social media advertising is a type of digital marketing strategy using social networks like Facebook, Instagram, X, TikTok and Snapchat to deliver paid ads to your target audience. Brand recall is much improved and social media ads are cost-effective, as they offer a great return on investment. Some of the world’s top-performing brands utilise social media ads because they know this is the way to reach thousands of users.
Image Ads
These can be on news feeds, sidebars and banners. They’re powerful on Facebook, Instagram, Snapchat and Pinterest.
You can use various diagrams to increase engagement. Image ads instantly grab the audience’s attention – they’re great for creating awareness of your brand or product. A link or call to action are best included.
Video Ads
Surveys show more than 86% of businesses use video ads. People watch an average of 19 hours of video content each week. Video ads are visually captivating, gaining the attention of your target audience. Your video ads can also rank in search engine results, and experts like Web Marketing Angels can help with this.
Many businesses also partner with influencers, which has proven to maximise the ad’s reach.
Carousel Ads
You can show multiple marketing videos and images in one ad. Each separate component can have a headline, description, link and call to action. Most popular on Facebook and Instagram, they’re particularly useful to advertise real estate, show different features of a product or tell a brand story. Tying your images or videos to a landing page generates leads.
Story Ads
These allow you to advertise your product or services in between users’ stories. Stories have visibility since they’re at the top of users’ feeds and these ads are great for time sensitive promotions.
Message Ads
These ads appear in users’ message inbox on their chosen platform (example, Messenger). They look like conversations, and interested users can have an automated conversation to find out more.
It’s Time to Grow Your Business
The team at Web Marketing Angels have worked with over 1000 businesses across Victoria and nationwide. We are a multifaceted group with diverse skills. We’ll use our knowledge and skills to create the perfect marketing strategy for you. Speak to Web Marketing Angels today and let us help your business thrive.