The Melbourne Wedding & Bride Summer Expo 2021 was in full swing again in January, and the Web Marketing Angels team was there to promote the action!
This event was bigger than ever, the go-to expo for brides- and grooms-to-be after a hiatus for much of 2020. Excitement was in the air as crowds poured into Melbourne’s only large-scale bridal expo this summer.
Beautifully staged booths showcased a wide range of vendors, from cake artists and florists to celebrants, while new and trending bridal attire graced the red carpet in the afternoon. Wedding transportation services were also a huge highlight, featuring limousines, vintage cars, and a helicopter replica should couples choose to go the extra mile for their grand entrance.
Web Marketing Angels has been the exclusive event promotion company for the Wedding & Bride Summer Expo for a number of years, and we have loved seeing it go from strength to strength in that time.
One of the keys to effective event promotion – and something that is integral to WMA’s customised marketing solutions – is layering services to get the best outcome for our clients.
The promotion strategy for the Melbourne Wedding & Bride Summer Expo 2021 is a great example of this. The combination of digital marketing with physical and “on-the-ground” services built a strong foundation that attracted thousands.
Digital marketing solutions included a very active social media presence, along with graphic design and strong SEO to capitalise on all aspects of digital promotion.
Physical advertising was also part of the expo’s event promotion package, with our premium design and printing service. This made sure that the brand and the event were front and centre on the day with pull-up banners and flyers.
Many of the wonderful exhibitors at this year’s Wedding & Bride Summer Expo are part of the WMA family, and we were on hand to support them with their own marketing activities, joining clients at their booths and providing on-the-spot media and photography services.
Our esteemed client list includes Ballara Receptions, Marry Me Helley, Matt Jeffries Entertainment, Melbourne Celebrant Julie, Ms Lexie and the Celestial Band, Wandin Florist, Wedding Services Melbourne, Witchmount Estate and Yvonne Wood Celebrant. We enjoyed spending the action-packed day with them, as excited attendees sought out services to make their wedding day perfect.
Along with event promotion, social media marketing, graphic design, printing and SEO, Web Marketing Angels have helped clients get the edge through the years with website design, brand identity, logo design, and other vital marketing services. For the expo, we helped them create stand-out booths that attracted loads of foot traffic, so they could connect easily with prospective couples.
We excel in tailoring our services to the needs and goals of the businesses across many different industries. The Wedding & Bride Summer Expo showcased the brilliant results that come from powerful branding and marketing strategies, combined with strong collaboration with clients.
If you’re looking to create a similar outcome for your business or event, contact Web Marketing Angels today.