When Ultracourts came under new management recently, they came back to us to redesign the existing website.
At Web Marketing Angels, we’ve got a lot of experience with Melbourne website redesign. In fact, many of our clients – like Ultracourts – have been with us for years, some with several redesigns in their website history!
Ultracourts are leaders in the court and sports ground building industry. It is a specialist sector that takes a great deal of knowledge when it comes to the different sports and the regulations around their surfaces.
Not only does Ultracourts create beautiful tennis courts for public and private use, but they also build courts and ovals for other sports, such as cricket, soccer, footy, netball, and pickleball. To top it all off, they are masters in multisport court construction and court maintenance, including resurfacing and cleaning.
This Ultracourts website redesign began with a new logo, which became the basis for their branding and the feel of the website. After the logo design was finalised, the Web Marketing Angels team worked on creating a clean but stunning layout, and engaging content.
The colour palette is a mix of earthy tones, including mustard yellow, which offset the greenery in the amazing images. Overall, the look and feel of the website is natural and inviting.
Individual pages highlighting their services and products make the new website easy to navigate and ensure it is informative for visitors to the site. It is such a niche field of construction that we recognised the importance of instilling a sense of confidence in potential clients.
A latest news section for industry and sporting news, as well as a comprehensive custom contact form were last on the list, along with a search feature and social media links.
Comparing this to the previous website design, we can see just how much the business has evolved, with a whole new array of services and a more distinctive brand.