The Spring Wedding Expo is part of Melbourne Wedding and Bride magazine. The Melbourne web design offers comprehensive information on the Expo.
When the Spring Wedding Expo asked Web Marketing Angels to design their website, we were happy to oblige. It’s a one-stop destination for all things weddings. The Expo features over 150 exclusive displays and samples from Melbourne’s finest wedding professionals.
The Spring Wedding Expo features hand-picked, leading wedding industry professionals in every field. Be it bridal couture, florists, photographers, transport, caterers or entertainment, brides-to-be will find everything under one roof for a perfect wedding.
The site links to Melbourne Wedding & Bride and other websites in the same business group. Various URL’s take the viewer to the same website about their expos. In a very competitive wedding market, branding consistency like this is key to securing as much exposure to brides as they can. It makes for a valuable SEO tool. The same site is also used to advertise their Summer Expo. For hard copy resources, the top menu has the option to buy magazines from this group.
Branding consistency means the website follows the same design and colour palette as all other Wedding and Bride sites. For 2021, this means white and yellow with a touch of grey and plenty of beautiful photos. With limited free tickets available, there are several opportunities throughout the site to get some of them, via the menu at the top, or ‘Book Now’ and ‘Free Tickets’ buttons.
Clicking on ‘Exhibitors’ on the top menu takes brides to another page, listing all the vendors who will be present at the expos. Clicking on each exhibitor then takes the viewer to another page with very detailed information, plus their contact details. Everything is easily accessible. ‘Contact Us’ leads to a form that can be filled out by anyone, and there are also contact details for prospective exhibitors to get themselves included.
The team at Spring Wedding Expo were thrilled with this website, and all the rest in the suite. For top-notch web design and marketing, contact the team at Web Marketing Angels.