There is so much to love about this Kitchen and Bathroom Design website. The Australian website design showcases all this magazine has to offer.
With a host of magazines under its umbrella, United Media Group is a powerhouse publishing company. Kitchen and Bathroom Design is one of the most popular magazines in from their catalogue.
Featuring all the latest trends, styles and design information, Kitchen & Bathroom Design guides readers through building and renovation projects with loads of inspiration and tips. Building this Australian website design wasn’t just about making it look great, though. It required a cleverly devised structure so that the wealth of content would be easy to navigate and feel uncluttered.
By creating subdomains for each of the magazine locations, Web Marketing Angels effectively built individual websites while still essentially being just one! There are pages for Melbourne, Queensland, and Western Australia, each with a different colour palette while maintaining brand consistency with the same style logo and layout.
Within each of the location “websites”, there are pages for designs, recommended products, appliances, news, articles, and events. These pages all feature products, suppliers, or fantastically helpful design information.
On the main page, there is a Buy Online link, which takes visitors to the United Media Group (UMG) online shop. Here they can purchase any of the current UMG magazines, including Wedding & Bride, Home Design & Living, Kitchen & Bathroom Design, Pool & Outdoor Living, and their winery publications.
There are social media calls links, and a subscribe to newsletter form, which are highly effective but non-intrusive calls to action.
The broad range of products by UMG, including Kitchen and Bathroom Design, called for a carefully devised digital marketing strategy that maximises SEO potential and brand strength.
For more information about how to achieve this for your own business, get in touch with the Web Marketing Angels team now.
