Is Updating Your Website Important?
Just like brushing your teeth and emptying the rubbish bin are big priorities in your life, updating your business website is equally important, if not more!
Updating your website is an integral part of your business. It’s a representation of you and everything you can give to your clients and customers. If it’s their first impression of you, ideally it needs to be a good one!
When it comes to updating your website, it’s important to remember a number of factors, including:
o Security and ensuring it’s up-to-date;
o That your content is new or at the very least freshened up;
o You have a responsive design usable on all device formats;
o Keeping SEO (Search Engine Optimisation) in mind at all times, so that traffic comes to you; and
o Loading times, because patience is something a lot of people don’t have these days!
Security
This should be one of your top priorities. Hackers will target small and large corporations, so there’s every reason you should protect yourself too! However, regular updates will help protect sensitive information, such as customer data, from potential breaches.
Content and design
Keeping your content fresh and engaging is one way of generating more interest from the outside world. Furthermore, current information also leads to a building of trust between your business and customers. With most people relying on mobile devices these days, it’s also vital that your website is responsive and mobile-friendly. To summarize outdated websites often struggle to adapt to different screen sizes and resolutions, resulting in a poor user experience. Go that step further and update your website so it looks and works well on all devices, will help with boosting accessibility and user satisfaction.
SEO
Search engines like Google tend to lean towards websites that provide fresh, relevant content and a seamless user experience. Regularly updating your website with new content, keywords and SEO can lead to improving your search engine ranking, making it easier for potential customers to find your site.
Loading times
Who wants to wait for a website to load? Pretty much no one! People want their information now and they want it fast. Sadly, if your website takes too long to load, chances are they’ll find someone else who has a quicker loading time. Other factors which can put users off may include broken links or a confusing navigation structure. By regularly updating your website, you can address these issues, giving a smoother and more enjoyable experience for visitors to your website.
An outdated, clunky and hard to navigate website is likely to drive customers away. A modern, updated and user friendly interface is likely to capture attention and encourage your customers to explore further. Ultimately, which option do you prefer? If you need help updating your website, check in with us at Web Marketing Angels, we’re always here to make the process a little easier to understand.