5 Decisions to make for your Small Business Website before you make you move!
Web Marketing Angels has designed and built many websites for small business across Melbourne and Australia wide. We’ve seen that there are 5 Decisions to make for your Small Business Website that will make the process easier, cost effective and successful.
More than just a page and a logo, these 5 Decisions to make for your Small Business Website can make all the difference to customer engagement and ultimate profits.
Your best brand-name design will be a reflection of all 5 Decisions to make for your Small Business Website. Narrow down preferences of colour, shapes and wording and then engage professional help to create branding that’s attractive and relevant. This needs to be versatile enough to work for online, paper and marketing materials. Getting it right the first time can mean a successful launch and avoids the costly exercise of rebranding down the track.
Be clear on the message you want people to hear about your business. What problem are you solving for your customers, and how will you do this for them? Think about why people will choose your business over the competition and then develop a clear, succinct way to communicate this on your website.
Brain storm the type of user experience you want from your website. It helps to understand the main audience you are targeting with your site, and how they will use it. There’s a definite skill to providing an online experience that is simple and positive for the user, and encourages the visitor to engage and become a customer.
Research where your audience hangs out and decide how you will speak to them. For some businesses, marketing through social media will reach the largest number of potential customers. For others, it might be digital content marketing, print or even radio. Once you know where to find your target market, you can start developing an approach.
Choosing the right team to help you pull it all together is essential to a smooth, effective process. The right advice and experience is invaluable as you work through these 5 Decisions to make for your Small Business Website and results in a product that you and your customers love. By choosing a company like Web Marketing Angels, we can help with all aspects of website design and digital marketing, you get a streamlined, cohesive result that scores!