Video Marketing Is The Most Powerful Marketing Tool On The Web


Our marketing strategies incorporate video marketing – it is quite simply one of the most powerful digital marketing tools available. Not only is it an extremely persuasive way to reach your target demographic, but search engines LOVE it. Video marketing is so effective in the digital space and is a perfect inclusion in any comprehensive marketing plan. Read below for more information.

Video Builds Trust & Credibility More Effectively

Seeing is believing! Seeing a person connects us on a human level, and is the basis on which trust is built. Video marketing enables you to tune into your target audience and is perfect for reinforcing your message. Seeing you communicate via video allows your audience to develop a relationship with you – sharing emotions, ideas, connection.

Video Is More Persuasive

The human brain is a powerful thing – it requires emotional input in order to make effective decisions.  And there is no technology better at conveying emotion than video. That’s why video marketing is more persuasive that any other type of marketing content.

Catering to the brain’s key receiving systems – visual, auditory and kinesthetic – video marketing lets your audience pick up on cues like body language, facial expressions, imagery and music. This provokes a emotional bond that will have an impact on a person’s choices and actions.

Studies have shown that over 80% of people say they are more likely to buy a product after watching a video about it!

Search Engines Love Video Marketing Content

Video marketing truly is the royal flush in the hand of the search engine optimizer. Search engines are constantly looking for signs that your web content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video.

Forrester research found that presence of video content on a web page makes the page over 53 times more likely to appear on Page One of Google. While these statistics are ever changing, the key concept will always remain the same; having video content increases the searchability of your content.

Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your content. Some of those tangible benefits for SEO include:

  • Doubled Time-On-Page
  • 3x More Natural Inbound Links
  • 200-300% More Unique Monthly Site Visits
  • 41% Higher Click-Through Rates From Search

Increase Your Searchable Footprint

YouTube is the world’s second largest search engine, and the best thing about video content is that you can post it to this social media platform. Videos can drastically increase your site’s visibility within major search engines such as Google, Bing and Yahoo.

There are a few things to consider when hosting your video.  Your video can reside on YouTube or on your website. If you choose to host your video on YouTube, you can increase you brand’s visibility fairly quickly.  However, the traffic will go to YouTube. If your video is being hosted on your website, the traffic will go to your site.  This can take longer to build up rankings and traffic. This decision will be dependent on your marketing objectives.

When you work with Web Marketing Angels, our marketing team will help you determine which strategy is the best fit for your specific video project.

Video Vastly Improves Email Marketing Campaigns

One of the most effective marketing tactics available is email marketing.  Marketers consistently rank email as providing a higher return on investment than any other marketing strategy.  This is followed closely by SEO.

But what if you could double or triple the effectiveness of your email marketing efforts?

That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible.


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