the power of the play button, right at your fingertips.
Our digital marketing strategies for your business can incorporate video marketing: one of the most powerful digital marketing tools available, especially on social media platforms.
Video marketing is an extremely persuasive way to reach your target demographic, and search engines LOVE it. People love visual advertising and things that can capture their attention. You’ll be captivating your target audience more than simply sticking with writing or photos.
Video marketing truly is the royal flush in the hand of the search engine optimizer. Search engines are constantly looking for signs that your web content is engaging to determine if it is worth a high ranking.
MAKE A LASTING IMPRESSION WITH IMPACTFUL VIDEO MARKETING CAMPAIGNS.
Video marketing enables you to tune into your target audience and reinforce the message you are trying to convey about your business. Seeing you communicate via video allows your audience to develop a relationship with you – sharing emotions, ideas, connection. They can also drastically increase your site’s visibility within major search engines such as Google, Bing and Yahoo.
There are a few things to consider when hosting your video. Your video can reside on YouTube or on your website. If you choose to host your video on YouTube, you can increase your brand’s visibility fairly quickly. However, the traffic will go to YouTube. If your video is being hosted on your website, the traffic will go to your site. This can take longer to build up rankings and traffic. This decision will be dependent on your marketing objectives.
When you work with Web Marketing Angels, our marketing team will help you determine which strategy is the best fit for your specific video project.
Benefits of Video Marketing
Additionally, video is one of the best forms of technology to convey emotion. Video marketing lets your audience pick up on cues like body language, facial expressions, imagery and music. This provokes an emotional bond that will have an impact on a person’s choices and actions.
Studies have shown that over 80% of people say they are more likely to buy a product after watching a video about it!
Research says that the presence of video content on a web page makes the page over 53 times more likely to appear on Page One of Google – which is where you want to be! While these statistics are flutuating, the key concept will always remain the same; having video content increases the searchability of your content.
Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your content. Some of those tangible benefits for SEO include:
- Doubled Time-On-Page
- 3x More Natural Inbound Links
- 200-300% More Unique Monthly Site Visits
- 41% Higher Click-Through Rates From Search
One of the most effective marketing tactics available is email marketing. Marketers consistently rank email as providing a higher return on investment than any other marketing strategy. This is followed closely by SEO.
But what if you could double or triple the effectiveness of your email marketing efforts?
That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible.
BUSINESS INFORMATION & SERVICES VIDEOS
lTired of a boring page full of text? Engage your target market with a video showcasing your services and business information. Show off your credentials, provide an insight into your business, and more, available for display on your website or YouTube page.
View our business information & services videos for our clients, including:
- Paint a Pot
- Enrik Limousine
- Premier Homes & Granny Flats
- Melbourne Bridal & Honeymoon Expo
- Urban Fight Club
- Real Housewives of Melbourne
- Balloontree Australia
- Floating Cloud Therapies
- Exotic Pools
Web Marketing Angels can create videos for your social media pages, upcoming event, and more.
View our promotional videos for our clients, including:
- Wedding Car Association Victoria
- Elite Spring Bridal Expo 2016
- Ballara Receptions
- A Touch of Silver
- Solomons Flooring
- Wedding and Bride Spring Bridal Expo
- Wedding and Bride Melbourne Summer Bridal Expo
- Wedding and Bride Perth Summer Bridal Expo
- Kilsyth Outdoor Store
We aim to help you convey your message and engage your target audience.
Work With Us
With over 20 years of experience and an established client base, Web Marketing Angels take pride in working with your business and optimising your online presence through a wide range of digital marketing and digital management methods.
Digital marketing projects and campaigns launched.
Businesses with optimised websites and faster load times.
Clients looking to gain control over their online footprint.
Contact us today
Contact us for any enquiries, concerns and feedback. We would love to hear from you!