Social Media Optimisation

Social media optimization (SMO) is a set of methods for generating promotion through social media, online communities and other community style websites - like Facebook, MySpace, Twitter, Ning etc.
Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos - You Tube, Flicker are some of the most popular.
Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though enhanced search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.

Social Media optimization is considered an important & essential part of an online reputation management (ORM) for businesses who care about their online presence.

Results Of Social Media Optimisation

"Reduced my overall marketing expenses"  

"Helped us rise in the search rankings"

" Increased my traffic/subscribers/opt-in list"

Improved search engine rankings were most prevalent among those who've been using social media for years, with nearly 80% reporting a rise (and most reporting a strong improvement).

Web Marketing Angels creates and maintains ORM for many large businesses who have come to recognise the importance of their online presence.
Call us now to discuss how Social Media Optimisation can change and grow your business.

REFERENCE

Wikipedia

Social Media Marketing WhitePaperSource.com Page 23 of 26
Industry Report © 2009 Michael A. Stelzner